The most common reasons push notifications aren't delivered — and how to fix them.
Reason 1: Member Doesn't Have a Wallet Pass Installed
Push notifications can only be sent to members with an active Apple or Google Wallet pass. If a member hasn't added their pass, they won't receive push notifications.
Check the member's wallet status on their profile or on the Members page.
Reason 2: Notification Was Only Sent to a Targeted Audience
If your campaign was configured to target a specific audience segment, some members may have been excluded. Check your campaign's audience targeting settings to ensure the member was included in the recipient list.
Reason 3: Apple vs Google Differences
Apple Wallet pushes appear as lock screen notifications, making them highly visible. Google Wallet updates the pass content but may not show a prominent notification on all devices. This is a platform-level difference, not a Pocket issue.
Reason 4: Device Settings
The member may have notifications disabled for the Wallet app on their phone. Ask them to check their device notification settings and ensure notifications are enabled for Apple Wallet or Google Wallet.
Fallback Email
Pocket automatically sends a fallback email to members who don't have a wallet pass installed. You can customize this email from Customize > Fallback Email.
How to Check Delivery
Go to the campaign details page to see sent, delivered, and failed counts. This breakdown helps you identify whether the issue is with a specific member or a broader delivery problem.
Tips
Encourage members to add their wallet pass to maximize push notification reach.
Review campaign analytics regularly to catch delivery issues early.
Test notifications with your own device before sending to your full audience.